Collection: SO POSH

Why choose SO POSH?

The products from SO POSH are ones you can use with confidence, as they are gentle on both your dog and you. In addition, they are environmentally friendly, so overall, you won’t harm the environment, coat, or skin.

A little about SO POSH products:

• Gentle on the dog, owner, and environment
• Packed with vitamins
• pH balanced
• Certified by Ecocert
• Made in Europe
• Recyclable packaging
• No parabens
• No silicone
• Easy to use
• High quality at reasonable prices

If you want to learn more about SO POSH's range of coat products, you can read more below.

SO POSH Shampoo

The first step with SO POSH products is shampoo. SO POSH has several coat care series depending on the need and coat type. There are options for all coat types, including drop coats, for volume, etc. Read more about each series under the shampoo category page.

The products come in various sizes. For the large 4-liter bottles, you can purchase a pump, which you can find under All SO POSH.

SO POSH Conditioner

The next step is conditioner, which – despite the name – is not quite a typical balm. If you usually avoid using balm on your dog, we still recommend using SO POSH conditioner after shampoo. The products are designed to work together, so you will get the best results when using both. Explore what the different conditioners in each series can do on the conditioner category page.

These products also come in various sizes, and for the 4-liter bottles, a pump can be purchased under All SO POSH.

SO POSH Coat Care

SO POSH has three wonderful products for coat care, which you can use in your washing routine or on their own. The coat treatment should be used on thoroughly cleaned coats, so it’s perfect as the third step after shampoo and conditioner. The other two products help detangle the coat, so it’s not matted. It’s no wonder they are popular and loved by dog groomers. You can find more details on the Care & Styling category page.

SO POSH Styling

Finally, SO POSH also offers two fantastic styling products for shows, which can be used as the fourth and final step during the wash. They both provide structure and strength, but to different extents. Read more about the products on the Care & Styling category page.

About SO POSH

At SO POSH, the passion and ambitions for dog coat care are sky-high. The products must be easy to use, effective, and affordable, to name just a few requirements. That’s why they have spent years and countless hours developing coat care products that strive for perfection. Their cosmetic technology is one of the leading on the market, and they are right at the forefront, while still working to optimize and develop. They want your dog to appear elegant and stylish – posh. Hence the name and the consistent theme and purpose: Look at me, I’m SO POSH!
– Developed by top chemists, created for professionals, made in Europe.

Which So Posh Shampoo should I choose?

SO POSH has several series you can choose from:

• I'm So Fantastic: For all coat types; the shampoo strengthens, thickens, gives a beautiful shine, deep cleanses and is moisturizing and rich in vitamins. Recommended together with I'm So Fantastic conditioner.
• I'm So Silky: For drop coat and silky coat (including Yorkies and Maltese); this shampoo provides smooth, shiny, soft and elegant fur, while being vitamin-rich, nourishing and moisturizing. Recommended in conjunction with one of the two accompanying conditioners.
• I'm So Puffy: For volume, i.e. for fur where volume and structure are desired. It is also good for relieving itching, dry skin and dandruff. It is deep cleansing and rich in vitamins. Recommended together with I'm So Puffy conditioner.
• I'm So Harsh: For coarse fur where structure and roughness are desired. It does not soften the fur, but is deep-cleansing and can be used frequently due to the mild ingredients.
• So White: Whitening shampoo without bleach that does not dry out the coat, but gives beautiful shine. It is nourishing and moisturizing; the mild ingredients mean that it can be used frequently without irritating the skin.
• Basisline: Universal shampoo for all breeds that is mild and effective. Recommended together with Basisline conditioner.

How to use SO POSH Shampoo

In general, all SO POSH shampoos should be diluted 1:10 – otherwise, based on your own experience with them. The only exception is So White shampoo, which can be diluted as desired or even applied directly to the coat. Here, you should rinse well afterwards.

NOTE: A mixture should not be stored for more than 1 week.

SO POSH shampoo is easy to rinse out of the coat, and you will also be able to clearly feel when there is no more of the product in the coat.

As an extra bonus, many people find that it is much faster to dry their fur after using SO POSH products.

Which SO POSH Conditioner should I choose?

SO POSH has several series that you can choose from:

• I'm So Fantastic : Everyday conditioner for all coat types that is very nourishing, prevents frizz, strengthens, mild, gives beautiful shine and is rich in vitamins, collagen and keratin. It can also be used as a show conditioner for certain coats. Recommended to be used together with I'm So Fantastic shampoo.
• I'm So Silky Rinse-Off : For drop coats and long fur. The conditioner is softening, gives a lot of shine, prevents frizz and has an anti-static effect. Good for both shows and everyday use. Recommended to be used after I'm So Silky shampoo.
• I'm So Silky Leave-On : Everyday conditioner for wrapping with drop coats and long fur (including Maltese and Yorkie). The conditioner is softening, prevents frizz, gives smoothness and beautiful shine. Good for periods between shows. It is recommended to use I'm So Silky shampoo before.
• I'm So Puffy : Show conditioner for massive volume, containing vitamin A and argan oil. It is recommended to use I'm So Puffy shampoo before conditioner.
• Basisline : Universal conditioner for all coat types that is gentle and effective. It is recommended to use Basisline shampoo before.

How to use SO POSH conditioner

Generally for SO POSH conditioners, the products should be diluted 1:10 – otherwise according to your own experience with them. The only exception is I'm So Silky Leave-On Conditioner, which is diluted 1:20 – otherwise according to your own experience. Instructions for using this particular conditioner can be read on the product page.

NOTE: A mixture should not be stored for more than 1 week. It is generally recommended that you do not leave a mixture for too long, but instead use it immediately.

All SO POSH conditioners are easy to rinse out of the coat, and you will clearly be able to feel when there is no more product in the coat.

As an extra bonus, many also find that it is much faster to dry the coat after using SO POSH products.

General information about SO POSH Shampoo & Conditioner

The SO POSH series is filled with everything good for your dog's coat and has the following benefits:

• Easy to rinse out and you can clearly feel when it is out of the fur
• Drying time is shortened for many
• Mild and gentle
• Effective
• Rich in vitamins and nutrients
• Does not contain parabens
• Does not contain silicone
• Affordable prices
• pH balanced
• Made in Europe
• Only preservatives certified by Ecocert
• Only mildly perfumed to reduce the risk of allergies
• Reusable packaging

At GroomUs we love SO POSH

We have 30 years of experience in kennels, breeding and dog shows. We therefore know everything about fur care and not least the importance of this for their well-being and health, but of course we also work extra hard to bring out the best in the fur for shows. We are therefore experts in dog fur care and related brands and products, which we have lots of knowledge and experience in. It is therefore no coincidence that we only offer fur care products from three brands, one of which is SO POSH. Their products give fantastic results, and we have unusually good experience with them. These are therefore some products that we can vouch for and that we want to offer you. If you need help or guidance with SO POSH shampoo or conditioner, do not hesitate to contact us at groomus@groomus.dk or +45 28 10 89 22. Happy shopping!